CHALLENGES FACED BY HANDICRAFT BUSINESS IN BOSTON AND CATEEL, DAVAO ORIENTAL

Marketing Strategy

This study aimed to understand the challenges handicraft businesses faced in Boston and Cateel, Davao Oriental. This study utilized a qualitative phenomenological study through a validated interview questionnaire. In addition, Purposive sampling was used, which included four participants from handicraft businesses in Boston and Cateel, Davao Oriental, with more than 2 years of experience. After analyzing the data, the participants shared the types of handicraft products: handicraft products made from beads, handcrafted mats, handicraft products made from abaca fiber and coconut sticks, and crocheted and cross-stitched products. As well as the participants shared the challenges encountered in the handicraft business, including customer preference, time management, and business management. Furthermore, in Perception Toward Government Intervention in the Handicraft Industry, the participants shared the importance of government support for the handicraft industry and the lack of knowledge and information about government interventions. Moreover, insights shared by the informant about the handicraft business derived from the responses of the participants include perseverance and dedication in the handicraft industry, personal fulfillment and satisfaction in the handicraft industry, and handicrafts being the source of income and livelihood. The study recommends that handicraft businesses can overcome challenges; stakeholders, policymakers, and industry professionals must support handicraft businesses to achieve sustainable growth through targeted interventions, access to resources, and collaboration.

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