A STUDY ON EFFECTIVENESS OF ONLINE MARKETING WITH SPECIAL REFERENCE TO PAYTM MALL
Abstract & Details
Research Area
Management
Keywords
online marketing
advertising
consumers
Abstract
In order to predict consumers' attitudes towards online buying within a certain product or service category, marketers who advertise online should study the differences in customer attitudes and behaviour around the choice in the online vs offline environment.
Future research might be done to evaluate the efficiency of various internet advertising formats in terms of raising brand awareness. Can the role of brands really be replaced by internet technology, as investigated by online branding? The study's entire scope takes into account all the aspects and elements that significantly influence how consumers view individual brands. This includes, in particular, how a customer typically evaluates the brand and what specific place the brand holds in the customer. It also gives the clear picture of how a company’s brand name plays a vital role in the customer mind when it comes to selection of a brand and also future of online marketing.
License
This work is licensed under a Creative
Commons
Attribution-ShareAlike 4.0 International License.
Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | Dr.B.Janani | Hindusthan College of Arts and Science |
| 2 | Dr.R.Sowmiya | Hindusthan College of Arts and Science |
How to Cite
Use the following formats to cite this article in your research.
APA Style
Dr.B.Janani & Dr.R.Sowmiya (2023). A STUDY ON EFFECTIVENESS OF ONLINE MARKETING WITH SPECIAL REFERENCE TO PAYTM MALL. International Journal of Advance Research and Innovative Ideas In Education, 9(3), 3149-3153.
MLA Style
Dr.B.Janani, and Dr.R.Sowmiya. "A STUDY ON EFFECTIVENESS OF ONLINE MARKETING WITH SPECIAL REFERENCE TO PAYTM MALL." International Journal of Advance Research and Innovative Ideas In Education, vol. 9, no. 3, 2023, pp. 3149-3153.
IEEE Style
Dr.B.Janani and Dr.R.Sowmiya, "A STUDY ON EFFECTIVENESS OF ONLINE MARKETING WITH SPECIAL REFERENCE TO PAYTM MALL," International Journal of Advance Research and Innovative Ideas In Education, vol. 9, no. 3, pp. 3149-3153, 2023.
Vancouver Style
Dr.B.Janani, Dr.R.Sowmiya. A STUDY ON EFFECTIVENESS OF ONLINE MARKETING WITH SPECIAL REFERENCE TO PAYTM MALL. International Journal of Advance Research and Innovative Ideas In Education. 2023;9(3):3149-3153.
Harvard Style
Dr.B.Janani & Dr.R.Sowmiya (2023) 'A STUDY ON EFFECTIVENESS OF ONLINE MARKETING WITH SPECIAL REFERENCE TO PAYTM MALL', International Journal of Advance Research and Innovative Ideas In Education, 9(3), pp. 3149-3153.
Chicago Style
Dr.B.Janani and Dr.R.Sowmiya. "A STUDY ON EFFECTIVENESS OF ONLINE MARKETING WITH SPECIAL REFERENCE TO PAYTM MALL." International Journal of Advance Research and Innovative Ideas In Education 9, no. 3 (2023): 3149-3153.
Turabian Style
Dr.B.Janani and Dr.R.Sowmiya. "A STUDY ON EFFECTIVENESS OF ONLINE MARKETING WITH SPECIAL REFERENCE TO PAYTM MALL." International Journal of Advance Research and Innovative Ideas In Education 9, no. 3 (2023): 3149-3153.
Related Research
Evaluation of Frontline Service Quality at Urdaneta City University Through the RATER Model
PDF Unavailable
The Influence of Human Resource Management Practices on Organizational Performance: Evidence from CRDB Bank Branches in Mbeya City, Tanzania
PDF Unavailable
ECONOMIC EVALUATION OF SISAL PRODUCTION AND ITS IMPACT ON HOUSEHOLD INCOME IN THE TANGA REGION, TANZANIA
PDF Unavailable
The Business Environment of Marks & Spencer and Intercontinental Hotels Group: An Analytical Study
PDF Unavailable
Business Strategy Analysis of KFC: Strategic Planning, Positioning, and Implementation
PDF Unavailable
Application of Machine Learning Algorithms for car type classification in Vietnam Market
PDF Unavailable