The Conquest of Foreign Markets by Algerian SMEs - The Challenges of Export Marketing

Nadira BESSOUH; Ali IZNASNI; Asmaa GHAFIR; Imen MESSAI; Rayhane TOUHOUCHE; Oumaima ARBAOUI

The Conquest of Foreign Markets by Algerian SMEs - The Challenges of Export Marketing

April 2023

Vol-9, Issue-2

Paper ID: 19774

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

International Marketing

Keywords

Internationalization Export marketing Small and medium-sized exporters Algeria.

Abstract

No one can deny that Algeria is a country that possesses significant economic potential and an advantageous strategic geographical position. More and more small and medium-sized Algerian companies are seeking to conquer foreign markets in order to increase and improve their turnover and their international visibility. However, the strategy adopted for their expansion into foreign markets is now facing major challenges, particularly with regard to Export Marketing. For this, the present article aims essentially to identify and analyze the challenges of Export Marketing for Algerian SMEs and to propose adequate means to deal with them.

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	Nadira BESSOUH	Higher School of Management Tlemcen (ESMT) –Algeria
2	Ali IZNASNI	Higher School of Management Tlemcen (ESMT) –Algeria
3	Asmaa GHAFIR	Higher School of Management Tlemcen (ESMT) –Algeria
4	Imen MESSAI	Higher School of Management Tlemcen (ESMT) - Algeria
5	Rayhane TOUHOUCHE	Higher School of Management Tlemcen (ESMT) - Algeria
6	Oumaima ARBAOUI	Higher School of Management Tlemcen (ESMT) - Algeria

How to Cite

Use the following formats to cite this article in your research.

APA Style

BESSOUH, Nadira, IZNASNI, Ali, GHAFIR, Asmaa, MESSAI, Imen, TOUHOUCHE, Rayhane, & ARBAOUI, Oumaima (2023). The Conquest of Foreign Markets by Algerian SMEs - The Challenges of Export Marketing. International Journal of Advance Research and Innovative Ideas In Education, 9(2), 2148-2154.

MLA Style

BESSOUH, Nadira, et al. "The Conquest of Foreign Markets by Algerian SMEs - The Challenges of Export Marketing." International Journal of Advance Research and Innovative Ideas In Education, vol. 9, no. 2, 2023, pp. 2148-2154.

IEEE Style

Nadira BESSOUH, Ali IZNASNI, Asmaa GHAFIR, Imen MESSAI, Rayhane TOUHOUCHE, and Oumaima ARBAOUI, "The Conquest of Foreign Markets by Algerian SMEs - The Challenges of Export Marketing," International Journal of Advance Research and Innovative Ideas In Education, vol. 9, no. 2, pp. 2148-2154, 2023.

Vancouver Style

BESSOUH Nadira, IZNASNI Ali, GHAFIR Asmaa, MESSAI Imen, TOUHOUCHE Rayhane, ARBAOUI Oumaima. The Conquest of Foreign Markets by Algerian SMEs - The Challenges of Export Marketing. International Journal of Advance Research and Innovative Ideas In Education. 2023;9(2):2148-2154.

Harvard Style

BESSOUH, Nadira, IZNASNI, Ali, GHAFIR, Asmaa, MESSAI, Imen, TOUHOUCHE, Rayhane, & ARBAOUI, Oumaima (2023) 'The Conquest of Foreign Markets by Algerian SMEs - The Challenges of Export Marketing', International Journal of Advance Research and Innovative Ideas In Education, 9(2), pp. 2148-2154.

Chicago Style

BESSOUH, Nadira, et al. "The Conquest of Foreign Markets by Algerian SMEs - The Challenges of Export Marketing." International Journal of Advance Research and Innovative Ideas In Education 9, no. 2 (2023): 2148-2154.

Turabian Style

BESSOUH, Nadira, et al. "The Conquest of Foreign Markets by Algerian SMEs - The Challenges of Export Marketing." International Journal of Advance Research and Innovative Ideas In Education 9, no. 2 (2023): 2148-2154.