Business Excellence in Service Marketing- Indian Perspective

Business

Service is the work of dealing with customers or payment for this work. Service are benefits which are sold to customers or clients such as transport and education. A service is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of any thing. Its production may or may Not be tied to a physical product. Marketing of services is going importance day by day. As the Indian economy booms , Corporate travel is on the rise and India’s attraction as a tourism destination is flourishing. Simultaneously, the hospitality industry that is a major player in the services sector is innovating with renewed vigor, embracing change and moving up the value chain. Service industries are quite varied. Government offers services through courts, employment exchange, hospitals, military services, police and fire departments. Postal services, buses, trains and school –college-universities. Private non-profit organizations offer services through museums, charities, churches, colleges, hospitals etc. Many business organizations like airlines, banks, hotels, insurance companies, entertainment companies, advertising agencies, legal consultants, medical practices, motion picture companies , plumbing repairing companies and real estate firm are in the service business. The service industry has been growing during the recent past due to various reasons. Factors like increasing income levels, increasing affluence, desire to use leisure time, availability of credit cards and credit facilities, increasing availability of new products and gadgets etc. have contributed to the growth of service industries. Example: mobile phone service, cable TV Service, Internet browser service etc.

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