VALUE ADDED AND MARKETING ANALYSIS OF NORI CHIPS “NORIbet” MIKRO, SMALL AND MEDIUM ENTERPISES (MSMEs) IN BANDUNG-INDONESIA

Junianto; Fauzan Shidiq Kurniawan; Dyah Ayuning Kartika Dwi Nur'aini; Handiyono; Vina Qurrota A'yun

VALUE ADDED AND MARKETING ANALYSIS OF NORI CHIPS “NORIbet” MIKRO, SMALL AND MEDIUM ENTERPISES (MSMEs) IN BANDUNG-INDONESIA

October 2022

Vol-8, Issue-5

Paper ID: 18485

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Fisheries Analysis

Keywords

Pricing Basic Competition Promotion Profit Level Market Segmentation

Abstract

This article aims to analyze the added value and marketing of nori chips “NORIbet". The research method used is the case method. Data used is the primary data obtained through interviews directly with the manufacturer chips nori “NORIbet". Based on the analysis of value-added calculations using the Hayami method, the added value of manufacturing chips nori with NORIbet brand is Rp. 219.500/ kg. The value of its value-added ratio is 73.17%, belonging to the group of high value-added ratios. The profit obtained by NORIbet from processing semi-finished nori into nori chips is Rp. 201.722,22 with a percentage of profits of 91,09%. Nori chips market segment " NORIbet is a psychographic segmentation. Competitors noribet chips on the same market segmentation consists of nori chips “mama likes”, " kreyez”, and "tao kae noi". The basis of competition is the cost advantage. Nori chips pricing done by NORIbet is penetration pricing. Promotions conducted by " NORIbet” are online and offline.

License

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Author Information

#	Name	Institute / Affiliation
1	Junianto	Universitas Padjadjaran
2	Fauzan Shidiq Kurniawan	Universitas Padjadjaran
3	Dyah Ayuning Kartika Dwi Nur'aini	Universitas Padjadjaran
4	Handiyono	Universitas Padjadjaran
5	Vina Qurrota A'yun	Universitas Padjadjaran

How to Cite

Use the following formats to cite this article in your research.

APA Style

Junianto, Kurniawan, Fauzan Shidiq, Nur'aini, Dyah Ayuning Kartika Dwi, Handiyono, & A'yun, Vina Qurrota (2022). VALUE ADDED AND MARKETING ANALYSIS OF NORI CHIPS “NORIbet” MIKRO, SMALL AND MEDIUM ENTERPISES (MSMEs) IN BANDUNG-INDONESIA. International Journal of Advance Research and Innovative Ideas In Education, 8(5), 2128-2131.

MLA Style

Junianto, et al. "VALUE ADDED AND MARKETING ANALYSIS OF NORI CHIPS “NORIbet” MIKRO, SMALL AND MEDIUM ENTERPISES (MSMEs) IN BANDUNG-INDONESIA." International Journal of Advance Research and Innovative Ideas In Education, vol. 8, no. 5, 2022, pp. 2128-2131.

IEEE Style

Junianto, Fauzan Shidiq Kurniawan, Dyah Ayuning Kartika Dwi Nur'aini, Handiyono, and Vina Qurrota A'yun, "VALUE ADDED AND MARKETING ANALYSIS OF NORI CHIPS “NORIbet” MIKRO, SMALL AND MEDIUM ENTERPISES (MSMEs) IN BANDUNG-INDONESIA," International Journal of Advance Research and Innovative Ideas In Education, vol. 8, no. 5, pp. 2128-2131, 2022.

Vancouver Style

Junianto, Kurniawan Fauzan Shidiq, Nur'aini Dyah Ayuning Kartika Dwi, Handiyono, A'yun Vina Qurrota. VALUE ADDED AND MARKETING ANALYSIS OF NORI CHIPS “NORIbet” MIKRO, SMALL AND MEDIUM ENTERPISES (MSMEs) IN BANDUNG-INDONESIA. International Journal of Advance Research and Innovative Ideas In Education. 2022;8(5):2128-2131.

Harvard Style

Junianto, Kurniawan, Fauzan Shidiq, Nur'aini, Dyah Ayuning Kartika Dwi, Handiyono, & A'yun, Vina Qurrota (2022) 'VALUE ADDED AND MARKETING ANALYSIS OF NORI CHIPS “NORIbet” MIKRO, SMALL AND MEDIUM ENTERPISES (MSMEs) IN BANDUNG-INDONESIA', International Journal of Advance Research and Innovative Ideas In Education, 8(5), pp. 2128-2131.

Chicago Style

Junianto, et al. "VALUE ADDED AND MARKETING ANALYSIS OF NORI CHIPS “NORIbet” MIKRO, SMALL AND MEDIUM ENTERPISES (MSMEs) IN BANDUNG-INDONESIA." International Journal of Advance Research and Innovative Ideas In Education 8, no. 5 (2022): 2128-2131.

Turabian Style

Junianto, et al. "VALUE ADDED AND MARKETING ANALYSIS OF NORI CHIPS “NORIbet” MIKRO, SMALL AND MEDIUM ENTERPISES (MSMEs) IN BANDUNG-INDONESIA." International Journal of Advance Research and Innovative Ideas In Education 8, no. 5 (2022): 2128-2131.