THE STUDY OF THE AWARENESS LEVEL OF CUSTOMERS TOWARD GREEN CONSUMERISM
Abstract & Details
Research Area
Business Administration, Commerce
Keywords
Green Products
Green Consumerism Awareness
Green Products Satisfaction
Abstract
The study has focused on analyzing the awareness of green products in India. For this, the research has targeted the population of Jaipur City located in Rajasthan. The sample consists of 60 male and female respondents having different occupations and levels of education. The study findings revealed that the majority of the participants were satisfied with green products and were aware of the concept of green products. However, all respondents who agreed that green products are important, have not bought green products. On the other hand, from the Chi-Square test, it was found that there is no significant impact of gender on buying behavior, awareness, and level of satisfaction. The Chi-Square test also shows that occupation does not significantly impact buying behavior.
License
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Commons
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Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | Nikita Choudhary | SSCM Government College Mandalgarh, Bhilwara, Rajasthan |
How to Cite
Use the following formats to cite this article in your research.
APA Style
Choudhary, Nikita (2022). THE STUDY OF THE AWARENESS LEVEL OF CUSTOMERS TOWARD GREEN CONSUMERISM. International Journal of Advance Research and Innovative Ideas In Education, 8(5), 682-692.
MLA Style
Choudhary, Nikita. "THE STUDY OF THE AWARENESS LEVEL OF CUSTOMERS TOWARD GREEN CONSUMERISM." International Journal of Advance Research and Innovative Ideas In Education, vol. 8, no. 5, 2022, pp. 682-692.
IEEE Style
Nikita Choudhary, "THE STUDY OF THE AWARENESS LEVEL OF CUSTOMERS TOWARD GREEN CONSUMERISM," International Journal of Advance Research and Innovative Ideas In Education, vol. 8, no. 5, pp. 682-692, 2022.
Vancouver Style
Choudhary Nikita. THE STUDY OF THE AWARENESS LEVEL OF CUSTOMERS TOWARD GREEN CONSUMERISM. International Journal of Advance Research and Innovative Ideas In Education. 2022;8(5):682-692.
Harvard Style
Choudhary, Nikita (2022) 'THE STUDY OF THE AWARENESS LEVEL OF CUSTOMERS TOWARD GREEN CONSUMERISM', International Journal of Advance Research and Innovative Ideas In Education, 8(5), pp. 682-692.
Chicago Style
Choudhary, Nikita. "THE STUDY OF THE AWARENESS LEVEL OF CUSTOMERS TOWARD GREEN CONSUMERISM." International Journal of Advance Research and Innovative Ideas In Education 8, no. 5 (2022): 682-692.
Turabian Style
Choudhary, Nikita. "THE STUDY OF THE AWARENESS LEVEL OF CUSTOMERS TOWARD GREEN CONSUMERISM." International Journal of Advance Research and Innovative Ideas In Education 8, no. 5 (2022): 682-692.
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