AN ENTREPRENEURIAL OPPORTUNITY FOR SUSTAINABLE DEVELOPMENT (A Study on Organic Farming in Odisha)

Management

After COVID-19, people are more concerned as highest priority towards the health and hygiene. One of the main causes for health problem is unhealthy and non-organic food. Statistics shown that almost 1 in 10 people of the world, fall ill because of consuming unhealthy and contaminated food which results death toll of 4,20,000 on average every year and the loss of 33million healthy life years. For protecting the health, people are now more concerned towards “organic products” which can lead to the demand for “organic farming”. Organic farming has many benefits to the society and as well as to the environment which upsurges soil condition and decreases pollution. This paper postulates finding out various entrepreneurial opportunities for organic farming in Odisha State of India for providing quality, healthy, hygienic organic food and employment to the society.

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