INTERNET MARKETING'S IMPACT ON BRAND PROMOTION: A PERSPECTIVE VIEW

COMPUTER SCIENCE & ENGINEERING

Over the past decade, digital marketing has evolved as a distinct specialisation, with its roots in direct marketing. This means that brand marketers have a wide variety of techniques to communicate directly and indirectly with their target customers. A particular product's brand image is examined in relation to the impact of digital marketing. When it comes to brand awareness, the study looks at how digital marketing has helped customers learn more about their favourite products. Digital marketing methods like email marketing, SEO, mobile marketing, blogging and affiliate marketing are examined in this study to see how they affect brand building among customers. A link between digital marketing and brand building is explored in this study. Using digital marketing, the eye-catching caption that blinks on the customers' digital gadgets, from e-mail to search engines, is etched in their minds. When a brand's positioning is communicated through digital channels and assets as part of a multichannel brand communication or engagement programme, it is referred to as digital branding.

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