An Empirical Study: E-Ticketing Services of Airlines

Aviation

The daily growth of the Internet and E-commerce has changed the way of marketing and selling product and service. Internet is changing the Way Corporation conduct business with their consumers who are increasingly expecting higher service, becoming time saved, and wanting more convenience. In addition E-service quality is an essential strategy to gain success, according to: the result of companies. The objective of this study was to examine whether promotion, service quality, customer experiences and brand have affect forward satisfaction in Airline especially in this study about case in PIA(Pakistan International Airline). Furthermore the result shown that promotion, service quality, customer experiences and brand have significant affected customer satisfaction in purchase decision on ticket online.

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