Roles of Mass Media in Enhancing Students’ Enrolment in Technical and Vocational Education and Training Colleges in Port Harcourt Metropolis, Rivers State.

Education

This study examined the roles of mass media in enhancing students’ enrolment inTechnical and Vocational Education and Training programmes in Port Harcourt Metropolis, Rivers State. The study was guided by three objectives from which three research questions were posed. The study adopted a descriptive survey design with a population of 250 educators and students of Government owned Technical and Vocational Education and Training Colleges in Port Harcourt metropolis. The entire population was taken as census without sampling due to the manageable size of the population. The instrument for data collection was a self-designed questionnaire titled “Roles of Mass Media in Enhancing Students’ Enrolment in Vocational and Technical Education Programmes Questionnaire”. A test of internal consistency was carried out using Cronbach Alpha statistics to establish the reliability of the instrument. Reliability coefficients of 0.71, 0.85 and 0.82 were obtained for the three clusters of the instrument respectively. The data collected were analyzed using mean and standard deviation. The findings of the study revealed among others thatusing radio for regular advertisement for admission into TVET colleges, broadcasting news of major technical achievements of a technical school, organizing weekly programmes on the importance of TVET and giving testimonies of successful alumni of TVET colleges would create the needed awareness to enhance enrolment of students into TVET colleges. Based on the findings of the study, it was recommended among others that Administrators of Vocational and Technical Education and Training programmes should use various radio houses as avenues for sensitization the public on their programmes and correcting misconceptions had about these programmes.

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