Significant factors affecting consumer preference towards organic food products and purchase behaviour

Management Studies

Organic products are now considered healthy by the majority of buyers because they are made of natural substances. Organic products are grown without the use of synthetic fertilizers, chemicals, or pesticides. Despite its infancy, the Indian organic food market has begun to grow rapidly. Organic food is preferred by consumers due to safety, human health, and environmental concerns, as well as attributes such as nutrition value, taste, freshness, and appearance. The environment has recently emerged as a hot topic for societies, governments, and business organizations. Its importance stems from the growing environmental degradation caused by solid waste, ozone depletion, global warming, and air pollution. Organic foods are those that are grown without the use of modern synthetic inputs such as pesticides and chemical fertilizers. Organic foods are not also subjected to irradiation, industrial solvents, or chemical food additives. Diet has a significant impact on both health and disease. Organic foods are those that are grown without the use of modern synthetic inputs such as pesticides and chemical fertilizers. Organic foods are not also subjected to irradiation, industrial solvents, or chemical food additives.

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