INFLUENCE OF LOGISTICS MANAGEMENT PRACTICES ON PERFORMANCE OF FOOD AND BEVERAGE MANUFACTURING FIRMS IN NAIROBI CITY COUNTY, KENYA

Logistics

The goal of this study was to evaluate what logistics approaches influenced the performance of food and beverage manufacturing enterprises in Nairobi, Kenya. The goal of this research was to see how asset management, transportation management, information management, and contracting affected foodservice performance in Nairobi City County, Kenya. Only food and beverage manufacturing enterprises in Nairobi City County were included in the study. Independent manufacturing enterprises, research analysts, stakeholders, and authorities and regulators all recognized the report's significance. Theories guiding the study included Resource based View theory, Unified theory of Logistics, Game Theory and Agency Theory. The study employed a cross-sectional survey design with a target sample of 23,570 employees from Nairobi City County's registered 119 food and beverage production enterprises. From a sample frame of 119, a sample size of 107 was collected. The research questionnaire was self-administered and mailed. A pilot test was utilized to determine the accuracy and suitability of the research design and apparatus, while content analysis was employed to determine validity. The data was analyzed using SPSS version 25 and descriptive statistics were created. The connections between variables were compared using multiple linear regression analysis. A pilot test was undertaken involving 9 respondents to test for the instrument reliability where all variables were qualified. The study found that the study's independent factors had a significant impact on the performance of food and beverage manufacturing companies. Other elements, such as technology and automation, as well as order management, should be examined in future investigations, according to the study.

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