IMPACT OF ONLINE ADVERTISEMENT DURING COVID-19 PANDEMIC

Commerce, Business, E-commerce, Finance, Marketing

The world was always shifting from analog to digital and marketing and advertising was no exception. As the world of technology and its influence in our daily lives grows, the use of digital marketing, social media marketing, search engine marketing all grows with it. The scope of the internet is ever growing and the constant growth in the users of the internet make this the new normal. Users now prefer this new millennial mode of advertising and marketing due to its ease of access. The Covid-19 pandemic only accelerated this trend into becoming the new normal. As people stayed at home and their phones and laptops became an integral part of their lives, advertising on these platforms meant that companies could now reach massive audiences far quicker and efficiently than ever before. This allowed companies and consumers to understand the importance, reach and relevance of this new age marketing as information was transmitted to far away areas instantly thereby creating awareness of local products and services all around the globe. This paper aims to study the impact of online marketing and advertisements during the pandemic by breaking down the concept as a whole.

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