Analysis of Employer Branding: Evidence from India

Human Resource Management

Employer branding is a strategy of Human Resource Management to attract, satisfy and retain the existing and prospective employees in the organization. Employees are the most valuable assets of the organization in this competitive era, so, it is a big challenge for pharmaceutical companies to attract talented employees, provide them job satisfaction and retain them. So, now a day’s Human Resource Managers practices the concept of Employer branding. The prime objective of this study is to investigate how employer branding increases the level of attractiveness, satisfaction and encourages retention by Indian and Multinational pharmaceutical companies in India. This study is descriptive in nature .The study was conducted on 40 employees of Indian organizations & Multinational corporations, 20 from each group. Data has been collected through questionnaire from executives and Area Business Managers working in Indian and Multinational Pharmaceutical companies. Information collected on the basis of compensation, working conditions, career growth opportunities, job security and level of belongingness. Data collected through questionnaires have been classified, interpreted and conclusions were drawn which enumerated clearly that Employers branding is very fruitful for employer in this competitive era.

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