INFLUENCE OF SUPPLY CHAIN RESILIENCE STRATEGIES ON PERFORMANCE OF RETAIL STORES IN KENYA

Procurement and Logistics

The number of retail chains registering losses due to a wide array of supply chain disruptions have increased and it is projected that with the unprecedented Covid-19 pandemic, undoubtedly, the trend is on the rise. As such, retail chains have been grounded. On the flipside, some of the retail chains have leveraged on resilience strategies to remain competitive in cutthroat competitive markets. The researcher aimed at establishing the influence of Supply Chain Resilience Strategies on performance of retail stores in Kenya. The study adopted a cause-and-effect conceptual framework that has robust strategy, flexibility strategy, recovery strategy and VMI strategy as predictor variables and supply chain performance as the criterion variables. Systems theory, Natural Accidents theory and SCOR model are the theoretical framework underpinning the study. Further, the study adopted a descriptive research design. The unit of analysis of the study was the retail sector in Kenya and the unit of analysis is Naivas Retail Stores Limited. The study adopted stratified random sampling. Questionnaires were the research instrument that was used to collect data from a probabilistic sample of 305 respondents. Collected data was analyzed descriptively and by use of inferential statistics. The findings revealed that supply chain resilience strategies accounted for a significant variance in supply chain performance. It was concluded that all the selected supply chain resilience strategies positively influence supply chain performance. The study recommended that recovery strategy be improved by the retail stores, flexibility and robustness strategy be enhanced, and retails stores work on improving the VMI strategies to improve its practice.

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