AN OVERVIEW OF DIGITAL MARKETING: NEED, CONCEPTS & PERSPECTIVES

MANAGEMENT

Digital Marketing is an act that involves continuous, meticulous digital efforts in promoting the product. This industry is emerging at a faster rate in developing economies and competition is also found to be severe. It is necessary for digital marketers to keep the sites updated with relevant and useful information to get the attention of information seekers or buyers. Formulation of strategies with relevant content, well-crafted advertising plan, spreading the drafted information through social media, email, identifying the searches made by prospective buyers with the help of search engines are the essential things to be followed to become a successful digital marketer. This is a conceptual paper that focuses on the need, basic concepts, and perspectives of digital marketing by any marketer in the industry. The author provides an insight into the steps involved in developing a digital marketing strategy. The paper envisages the essentials of a good digital advertisement plan which ought to be adopted by all sectors and industries in this present digital age.

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