A study on Consumer Awareness about the handloom products of Madhya Pradesh with special reference to Maheshwari and Chanderi Handloom products.

Management

Handloom industry is one of the oldest industry and sources of income in rural India second to the agricultural industry. It has a long tradition of exquisite and incomparable craftsmanship passed down from generation to generation from master weaver of the family to his disciples. With a diverse and rich historical traditions and varied influences in the past , handloom sector in India offers a wide range of textile and associated design and products in most part of the country. This completely different and surprisingly rich techniques and styles were developed during various era’s under the influence of different cultural influences. Due to varied availability of resources and cultural influences in different part of India in addition to the varied location cultural and climatic influences a wide range of textiles and product of unique designs are manufactured in different states and are unique in comparison to other parts of the world. The weaves are often colorful, and fabrics are frequently worked over with incredibly intricate embroidery techniques which are unique and different part of the nation. Madhya Pradesh has two unique handloom traditions known as Maheshwari Sarees from Khargone district and Chanderi Sarees from Ashoknagar District in Madhya Pradesh. With unique traditional history and rich design diversity both offers unique silk and cotton based sarees. This study is an attempt to understand awareness among the customers in Madhya Pradesh about these products belonging to their state. The data required for the present study is mainly collected from the primary sources via Google form shared on mail, what’sapp and similar sources. Stratified random sampling was used to select a sample of 240 from Bhopal in Madhya Pradesh.

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