A STUDY ON IMPORTANCE OF EFFECTIVE COMMUNICATION IN SMALL SCALE INDUSTRIES

Management

This research mainly focuses on effective communication can be characterized as the trading of data, thought, and feeling between individuals’ sales of gatherings; at the end of the day, Effective Communication assumes a major job in adjusting individual and hierarchical destinations. Communication is the act of passing on data. Communication has been gotten from the Latin word "communis", which means to share. Communication requires a sender, a message, and an expected beneficiary, in spite of the fact that the recipient require not be available or mindful of the sender's expectation to impart at the season of communication; in this way communication can happen crosswise over huge separations in existence. Communication necessitates that the conveying parties share a region of informative shared characteristics. The effective communication procedure is finished once the beneficiary has comprehended the message of the sender. Input is basic to viable communication between gatherings. The aim of the paper is to study the importance of effective communication in small-scale industries. The research has collected data from 1623 respondents by convenience sampling method. The research is descriptive research. The research tools are correlation, chi-square and ANOVA. Independent variables are age, gender, educational qualification, and occupation. It has been found that there is a significant association between the awareness of the importance of communication and the age groups and there is a significant association between workers opinions about effective communication and the age groups of the respondents

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