Predictive business model of e-pharmacy in India, post covid-19 pandemic

Business management

This prescriptive research work presents the consistency of the online pharmaceutical market in India and strategizes in a predictive way from the Indian consumer perspective. The research is focused on bridging the gap between the Indian pharmaceutical sector and the healthcare system through an innovative approach to e-pharmacy. This business research covers physical retail and wholesale to online pharmaceutical retail in the age of online purchasing tendency. E-pharmacy in India will be the future rather than the traditional pharmaceutical industry where the fastest delivery is essential, this paper has shown multiple process models of modern e-pharmacy. However, e-pharmacy is getting the market in metropolitan cities but in rural areas, this is not boom right now because of the unorganized pharma sector in the country. In this situation, all the advantages and disadvantages have been impacted differently where these can be utilized as the biggest opportunity to implement the new idea. In this article, we have discussed the opportunities from disadvantage and the business process model to grow the market at the initial stage.

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