Organic Beauty Industry: A Comparative Study of Synergy of Market and Nature In Developed and Developing Countries

sociology

In every society people have liked some people among themselves while not some others for how they looked. And people/societies attach immense and increasing social significance to physical beauty in general and face in particular. This can be seen in economic terms (market) in the form of demand for beauty products and services which together form the beauty industry. Beauty industry is only a small segment of the market. The industry has seen huge expansion and growth in the past two decades. A constant effort is being made by the industry to link it's marketing strategy with some science/reason/convincing stories so as not to sound fake. It has carved out a niche for itself. While conventionally the industry has kept its base rooted in chemicals but due to realization of the harms of chemical ingredients and emerging consciousness among people about sustainability, environment and health, it is now moving towards becoming natural and clean also. It is a new emerging market of natural or Organic beauty products and services. These are sourced from naturally occurring/organically grown & processed resources like Neem, Aloevera, Turmeric, Milk etc and packed in an environment friendly manner. This is the Organic/natural/clean beauty industry and it premises on Organic farming. The latter has a very good feature of sustainability as it avoids pollution due to chemicals, adopts practices that nature allows. And the industry is canvassing people to get their support in developing the market for its products. The manner in which this canvassing and development are going varies in developing and developed countries. The paper has tried to understand this new market, some methods (the prominent variable) of production that indicate sustainability, and the manner of development of this industry.

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