A study on customer perception of hero bikes in Rajapalayam

Business Studies

The customer choosing the products that they wanted by its quality, reliability, durability, easy maintenance, service, ease of use, affordable price and mainly brand. The brand name comes first in their mind because of the trust which the brand gives to the consumer. The Product quality, the service quality and the customer support quality gives the trust to the consumers. People prefer motorbike over four wheelers because it’s affordable, economical, and convenient. As there are a lot of motorbike companies in the market currently thus there is huge competition among the players. As a result people also have a set of choices and preferences over a company or a brand, Keeping in consideration that people have a criteria of preference in the minds before they go to purchase a motorbike, the researcher has tried to summate some of the factors which people evaluate before the actual purchase. Through survey the paper has tried to explore a real order of preference which a customer places and rank of some important factors, which play an important role in marketing the final purchase decision towards a two-wheeler.

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