Analysis of marketing mix elements and its impact on brand preferences of Royal Enfield bikes among young age consumers in Thoothukudi Corporation

Management studies

The research was entitled as “analysis of marketing mix elements and its impact on brand preferences of Royal Enfield among young age consumers in thoothukudi corporation”, reveals the importance of marketing mix followed in the organization & its impact on Brand preferences. The marketing activities can be examined in relation to brand loyalty of the organization because brand successes have power to allow marketers to gain competitive advantage. Article arises research questions is marketing mix create added value enterprises. There are used scientific literature and analysis method in article. An analysis of scientific literature, it can said that the marketing mix measures are the actions and measures necessary to achieve marketing goals. In this context, promotional mix has positively affect brand preferences. Marketing elements; product, price, place and for marketing objectives.

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