Impact Of COVID 19 On Investment Behavior

Management

The purpose behind this research study is to understand how the Covid-19 pandemic has impacted investment behavior of investors. A literature review was undertaken on Covid-19 pandemic. A sample survey was conducted to determine the impact of CoviD-19 on investor’s investment behavior. The respondents either belonged to the salaried person, self-employed/ Business, students, retired person. The relationship between the COVID 19 and change in investment behavior of investors with respect to multiple investment option (SIP, Mutual Fund, Public Provident Fund, Fixed Deposit, Commodities, Equity market, Bonds, Senior citizens saving scheme) was studied. To prevent the spread of Covid-19 government do various things like lockdown, travel restriction so it impacted on individual’s income and saving as well as investment behavior of investors. In this research study respondent reported a 83% investors thinks COVID 19 impacted on their investment behavior. The overall market factors are the most important factors that affecting an investor’s investment decision. More specifically the study findings showed that high risk, uncertain return, saving and stability, economic condition, un-availability of finance, interest rate, Government policies are the most considerable factors that influencing for the investment option selection process of investors.

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