“CRITERIA FOR CHOOSING INTERNATIONAL COOPERATION OF SMEs” The case of Malagasy SMEs

SCIENCES OF MANAGEMENT

The environment in which SMEs are called upon to operate and develop confronts them with strategic choices that they must make according to the circumstances in which they find themselves. The path taken by a given enterprise is usually the result of a reflection on its strengths and weaknesses, thus aiming at its development. Many SMEs opt for cooperation, which is a form of social organisation that allows companies with common interests to join forces, with a view to the general objective. But the question is: what are the main reasons why SMEs choose cooperation? Cooperation is an option not only to fill gaps in the company but also to open up other opportunities. International cooperation can be a source of development for SMEs because of the opportunities that can arise. Research among a sample of Malagasy SMEs in cooperation allows us to identify their priority needs while analysing the strengths and weaknesses of these SMEs. The analysis of the reasons justifying their cooperation confirms the dependence of the choice of cooperation on the priority needs of the SMEs.

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