SUCCESS VS FAILURE OF ECONOMIC COOPERATION: THE CASE OF INDUSTRIAL COMPANIONSHIP BETWEEN FRENCH AND MALAGASY

SCIENCES OF MANAGEMENT

This article examines the multiple causes of success, failure or abandonment identified in the Industrial Companionship (IC) programs in Madagascar between 2000 and 2011. The IC is a particular cooperation that can be defined as an original device of accompaniment of a company for the benefit of an SME that favors the rapprochement of the leaders and aims to achieve multiform partnerships. In the Malagasy context, the essential is the transfer of know-how, the upgrading to international standards of products and trade, training, acquisition of equipment and technical assistance but also, because the cooperation aims to become profitable in the long term for both parties, The study conducted a documentary research on four waves from 1995 to 2011, interviews in France and Madagascar whose cooperation has succeeded or has been abandoned. The results show that, apart from abandonments due to force majeure, failures do not seem to be very different from other forms of cooperation, except for a much lower occurrence. And, in particular, that the IC does not totally protect from the risk of opportunism

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