A BEHAVIORAL STUDY OF HANOI CONSUMERS’ USING GAME MOBILE ONLINE

Nga Tran Thu; Linh Tran Thi Mai

A BEHAVIORAL STUDY OF HANOI CONSUMERS’ USING GAME MOBILE ONLINE

March 2021

Vol-7, Issue-2

Paper ID: 13882

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Marketing

Keywords

mobile online games players marketing Hanoi

Abstract

By the method of quantitative research, the authors surveyed 200 people aged 13-30 in Hanoi to find out practical assessment of the behavior of choosing and using mobile games online today. Since then, the study gives a number of suggestions to planning Marketing strategies for mobile online game producers based on this research results. Hanoi is the capital of the Socialist Republic of Vietnam. In 2019, Hanoi, which is the Vietnamese administrative unit, is ranked second in terms of gross domestic product (GRDP), eighth in terms of GRDP per capita, and 41 in GRDP growth rate. According to the Census of Population and Housing in 2019, the number of people under 15 years old accounts for 23.0%, the number of people aged 15-59 years is 66.6%, and the number of people aged 60 and over is 10.4%. This place is an open market for quite a few industries.

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	Nga Tran Thu	Thai Nguyen University of Economics and Business administration
2	Linh Tran Thi Mai	Thai Nguyen University of Economics and Business administration

How to Cite

Use the following formats to cite this article in your research.

APA Style

Thu, Nga Tran & Mai, Linh Tran Thi (2021). A BEHAVIORAL STUDY OF HANOI CONSUMERS’ USING GAME MOBILE ONLINE. International Journal of Advance Research and Innovative Ideas In Education, 7(2), 656-661.

MLA Style

Thu, Nga Tran, and Linh Tran Thi Mai. "A BEHAVIORAL STUDY OF HANOI CONSUMERS’ USING GAME MOBILE ONLINE." International Journal of Advance Research and Innovative Ideas In Education, vol. 7, no. 2, 2021, pp. 656-661.

IEEE Style

Nga Tran Thu and Linh Tran Thi Mai, "A BEHAVIORAL STUDY OF HANOI CONSUMERS’ USING GAME MOBILE ONLINE," International Journal of Advance Research and Innovative Ideas In Education, vol. 7, no. 2, pp. 656-661, 2021.

Vancouver Style

Thu Nga Tran, Mai Linh Tran Thi. A BEHAVIORAL STUDY OF HANOI CONSUMERS’ USING GAME MOBILE ONLINE. International Journal of Advance Research and Innovative Ideas In Education. 2021;7(2):656-661.

Harvard Style

Thu, Nga Tran & Mai, Linh Tran Thi (2021) 'A BEHAVIORAL STUDY OF HANOI CONSUMERS’ USING GAME MOBILE ONLINE', International Journal of Advance Research and Innovative Ideas In Education, 7(2), pp. 656-661.

Chicago Style

Thu, Nga Tran and Linh Tran Thi Mai. "A BEHAVIORAL STUDY OF HANOI CONSUMERS’ USING GAME MOBILE ONLINE." International Journal of Advance Research and Innovative Ideas In Education 7, no. 2 (2021): 656-661.

Turabian Style

Thu, Nga Tran and Linh Tran Thi Mai. "A BEHAVIORAL STUDY OF HANOI CONSUMERS’ USING GAME MOBILE ONLINE." International Journal of Advance Research and Innovative Ideas In Education 7, no. 2 (2021): 656-661.