Black Friday sale - An effective analytical study to understand it's impact
Abstract & Details
Research Area
Marketing Managnment
Keywords
- Black Friday
marketing
social media.
Abstract
Black Friday is the day after thanksgiving celebrated in the United State. It is a biggest holiday shopping season and helps retailers to increase their sales. This practice has been spread worldwide over the years but it did not gain much attention from the consumers. An online research was conducted through a form to understand the popularity of this sales in India. Data was gathered from 280 customers. The result of this research shows that there is less awareness about the black Friday sales in India, there can be many reasons for this.
License
This work is licensed under a Creative
Commons
Attribution-ShareAlike 4.0 International License.
Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | Ninad Loya | MIT WPU |
| 2 | Shreya Nipane | MIT WPU |
| 3 | Tania Dakua | MIT WPU |
| 4 | Vaibhav Sharma | MIT WPU |
How to Cite
Use the following formats to cite this article in your research.
APA Style
Loya, Ninad, Nipane, Shreya, Dakua, Tania, & Sharma, Vaibhav (2021). Black Friday sale - An effective analytical study to understand it's impact. International Journal of Advance Research and Innovative Ideas In Education, 7(1), 1078-1084.
MLA Style
Loya, Ninad, et al. "Black Friday sale - An effective analytical study to understand it's impact." International Journal of Advance Research and Innovative Ideas In Education, vol. 7, no. 1, 2021, pp. 1078-1084.
IEEE Style
Ninad Loya, Shreya Nipane, Tania Dakua, and Vaibhav Sharma, "Black Friday sale - An effective analytical study to understand it's impact," International Journal of Advance Research and Innovative Ideas In Education, vol. 7, no. 1, pp. 1078-1084, 2021.
Vancouver Style
Loya Ninad, Nipane Shreya, Dakua Tania, Sharma Vaibhav. Black Friday sale - An effective analytical study to understand it's impact. International Journal of Advance Research and Innovative Ideas In Education. 2021;7(1):1078-1084.
Harvard Style
Loya, Ninad, Nipane, Shreya, Dakua, Tania, & Sharma, Vaibhav (2021) 'Black Friday sale - An effective analytical study to understand it's impact', International Journal of Advance Research and Innovative Ideas In Education, 7(1), pp. 1078-1084.
Chicago Style
Loya, Ninad, et al. "Black Friday sale - An effective analytical study to understand it's impact." International Journal of Advance Research and Innovative Ideas In Education 7, no. 1 (2021): 1078-1084.
Turabian Style
Loya, Ninad, et al. "Black Friday sale - An effective analytical study to understand it's impact." International Journal of Advance Research and Innovative Ideas In Education 7, no. 1 (2021): 1078-1084.
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