The Significant Role of Smartphones in Improving Consumer’s Quality of Life

Marketing Management

The number of consumers using a smartphone is increasing dramatically in the global scenario, and several M-Commerce applications have been introduced at a global level. Among several M-Commerce applications, location-based service (LBS) and Quick Response (QR) Code System are two new concepts introduced and developed in several countries to increase the quality of life of consumers. This study aimed to identify the role of a smartphone in improving consumers' quality of life in Batticaloa and Colombo districts. A total of 100 consumers in several industries were surveyed regarding smartphone usage in some circumstances and to access location-based service and QR code system. Data collected after the survey were analyzed using excel tools, and then percentage analysis was done to find the role of smartphones on improving quality of life. The results of this study revealed that the role of a smartphone on enhancing the quality of life is at a low level with respect to location-based service and QR code system usage. However, there are some circumstances through which organizations can create awareness on these two M-Commerce tools.

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