PARENTS PREFERENCE OF FRANCHISE SCHOOLS TO NORMAL SCHOOLS WITH REFERENCE TO COIMBATORE CITY- TAMILNADU

Management

This paper gives insight to the growing franchise schools in pre primary sector and its influence over the already existing schools run by individuals and trusts . Franchising businesses is developed by the franchisor with a known workable and successful models which is tried and tested somewhere else . Franchising model can create a Pan Indian network with the help of the local franchisee and it can be beneficial for both the parties. In this study Euro kids and Kid zee franchise schools in the pre primary sector is taken into consideration .Franchise schools provide advertisement and also new technology in teaching in that particular sector . In India franchising has caught up in mostly metros and cities surrounded by urban population .The study reflects on the variables like attractiveness, availability of play area, specialization, service provided to the students and comfort as the factors which leads to the parents decision to choose the franchise school, These variables are checked against the two factors distance from the students home, Income of the parent . Chi-square method is used and the results depict that Franchise schools are prefer because of their nearness to the students house and t income is not considered as a reason to select the school by the parents for their child

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