A Sociological and Anthropological study of the operation of Ayurvedic massage parlors affects the tourism industry: Galle Divisional Secretariat

Anthropology

Medical Tourism or Suwaseth Travel is one of the fastest growing resort markets in the world. Although the medical tourism industry in Sri Lanka was in its infancy, it continues to emerge in the first place. Since then, this research has been conducted to identify the key factors influencing this, the activism of Ayurvedic massage parlors, the attractions of the medical tourism industry in Sri Lanka, and the impact they have on the tourism industry. Are Ayurvedic massage centers contributing to the development of the tourism industry as a research issue in this study? It is important to uncover the social and economic factors influencing the attraction of the tourism industry as well as the underlying causes of the problems encountered in the functioning of the associated Ayurvedic massage parlors. were used. The study used ayurvedic tourist hotels in the Beruwala Divisional Secretariat Division in the Kalutara District and used the sampling method on demand as a non-random sampling approach. Tourist hotels are selected using the random sampling approach, the snowball system. Tourist Ayurvedic Massage Centers in Sri Lanka are active in the medical tourism business or Suwaseth Tourism. Ayurvedic centers for foreign tourists can provide many treatments to tourists. Massage is one of the most popular Ayurvedic treatments and there are many activities conducted by these centers to attract medical tourists. Medical tourists and their associates visit Sri Lanka and with tourism activities it creates an additional leisure market for the tourism industry. The researcher has identified contributions from these assistants. This research is mainly conducted to identify the factors and priorities of Ayurvedic massage centers for the tourism industry in Sri Lanka as well as to identify its social and economic impact. It also affects the growth of the tourism industry.

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