Analysis of consumers' behavior of E-waste recycling: A case study on Lucknow

Civil Engineering

In ongoing time, the utilization of electronic and electrical gadgets have expanded altogether, driving to exceptionally rising measures of waste electrical and electronic gadgets. Hardware industry are considered as the world biggest and quickest creating producing industry. The electronic gadgets reach at end of their helpful life they become a misuse of waste Electrical and hardware gear e-squander is a term used to depict old, finish of-life electronic gadgets, for example, versatile PCs, televisions, radios, fridge and so on. So the aim of this paper is to know about consumers’ behaviors towards E-waste recycling in Lucknow. With this goal in mind a questionnaire survey was performed to explore consumers behavior, attitude and willingness to pay (WTP) for recycling of E-waste. There were 51 effective questionnaires, and the questionnaire were analyzed with principal component analysis and multinomial logistic regression analysis. The results revealed that the actual service life of E-products is generally 3-5 years. About 44% phone, 55% laptop and 62% TV waste is either stored at home or thrown as ordinary garbage. As India is a developing country so due to the current level of economic development and the traditional concept, only 47.9% of consumers agreed to pay for waste mobile phone recycling, and most consumers’ WTP was 0.5% of the recycling costs. The main factors affecting the consumers’ WTP were region, education level and monthly income. Therefore, producers of E-product and the government should mostly share the responsibility of waste mobile phone recycling. With an improvement in public environmental awareness, as most of the consumers do not know about “Green box Environmental program” it may be possible for consumers to afford recycling fees in the future, through either a prepaid deposit, or purchasing the product with the fee embedded in the price. In addition, it is important to support environmental education to promote environmental awareness.

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