The Importance of Emotional Intelligence and it’s Market Effectiveness

Prina Thakkar

The Importance of Emotional Intelligence and it’s Market Effectiveness

June 2020

Vol-6, Issue-3

Paper ID: 12180

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Business

Keywords

Emotional Intelligence Market Segment Market Effectiveness Consumer Driven Consumer Behaviour Brand and Brand Marketing Emotional Advertising.

Abstract

Emotions drive our behaviour and the world is driven by emotions. In modern sense of marketing, marketers do realize that in order to sell a successful product, it has to be appreciated and wanted by the consumers. Market effectiveness on the other hand, the quality of how marketers go to market with the goal of optimising their spending to achieve positive results in both short term and long term. Emotional Intelligence describes the ability, capacity and skill to identify access and manage. [Serrat, 2017] The paper focuses on the roles of emotions when a consumer purchases a product and how organizations are banking on emotional marketing as a tool to increase its consumer base. Additionally, brand effectiveness can bring in positive emotional consumer response, mainly to bring emotional data to complete brand holistically. [Cmo, 2020] This will help the organizations to shift their focus from just being stewards of the brand but by also becoming the advocates for the consumers.

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	Prina Thakkar	Podar World College

How to Cite

Use the following formats to cite this article in your research.

APA Style

Thakkar, Prina (2020). The Importance of Emotional Intelligence and it’s Market Effectiveness. International Journal of Advance Research and Innovative Ideas In Education, 6(3), 1366-1370.

MLA Style

Thakkar, Prina. "The Importance of Emotional Intelligence and it’s Market Effectiveness." International Journal of Advance Research and Innovative Ideas In Education, vol. 6, no. 3, 2020, pp. 1366-1370.

IEEE Style

Prina Thakkar, "The Importance of Emotional Intelligence and it’s Market Effectiveness," International Journal of Advance Research and Innovative Ideas In Education, vol. 6, no. 3, pp. 1366-1370, 2020.

Vancouver Style

Thakkar Prina. The Importance of Emotional Intelligence and it’s Market Effectiveness. International Journal of Advance Research and Innovative Ideas In Education. 2020;6(3):1366-1370.

Harvard Style

Thakkar, Prina (2020) 'The Importance of Emotional Intelligence and it’s Market Effectiveness', International Journal of Advance Research and Innovative Ideas In Education, 6(3), pp. 1366-1370.

Chicago Style

Thakkar, Prina. "The Importance of Emotional Intelligence and it’s Market Effectiveness." International Journal of Advance Research and Innovative Ideas In Education 6, no. 3 (2020): 1366-1370.

Turabian Style

Thakkar, Prina. "The Importance of Emotional Intelligence and it’s Market Effectiveness." International Journal of Advance Research and Innovative Ideas In Education 6, no. 3 (2020): 1366-1370.