Role of ICT Usage in Market Accessibility of Small Business Enterprises in Tanzania

Social Science

This study investigates the role of Information and Communication Technology (ICT) in market accessibility of small and business enterprises in Dar es Salaam region which plays a big role in the market accessibility for small business enterprises such as information accessibility on new market opportunities example new buyers, new demands and new prices offering a wide marketing coverage in a simple commercial advert in social media is visible to all internet users, and by providing an improved and up to date marketing strategies. This study employed both primary and secondary data. The study applied a survey approach using questionnaires and observation. Data collected from the survey, a questionnaire was analyzed using the Statistical Package for Social Science (SPSS) in which the Chi-square technique for analyzing data was used to ascertain the impact of ICT usage on small business performances. The study findings show that ICT is used in SBEs in their daily activities and is helpful in market accessibility and profitability which include an increase of their business functionality increased profit margin and enable them to advertise their product and services worldwide. A properly designed ICT system easily increases the marketing coverage by opening the business to many customers and suppliers. In this study, 62.5% of the respondents agreed that ICT widens marketing coverage. However, the interview discovered that only 5% uses ICT in their marketing campaign. Thus, despite agreeing only 5% of the respondents had in some respects used ICT in the marketing campaign. The study recommends that there should be a reduction in VAT on items such as computers, scanners, fax machines, and printers to encourage entrepreneurs to implement ICT.

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