"An analytical study of the change in impacts of e-commerce applications [Apps] on consumer buying behaviour in the fashion clothing industry."

Business

The growing penetration of technology such as internet connections, broadband and services like 3G and 4G, laptops, smartphones, tablets are coupled with the increasing acceptance of idea of virtual shopping is set to drive the e-commerce ecosystem..[Panigrahi,2016] Consumer behaviour is the backbone of every marketing strategy of any firm which is there to satisfy the consumers satisfaction, increases the revenue, earning per share and stock price. [Sharma,2014] The researcher wants to provide effects before the introduction of apps and after the introduction of apps in Mumbai City. Additionally, analysing the cause and the effect relationship with before and after effects of these applications. The online fashion shopping industry has become a vital channel for organizations and rigorously try to innovate themselves as 93% of the buyers looks for freshness to satisfy their intrinsic needs.[Manneh,2017] Hence, after in-depth understanding of these three aspects researcher wanted to utilize and solve the issue discussed further in the report.

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