Factors to be Considered when Developing Online Markets for E-Retailers

Electronic Commerce

E commerce has gained popularity as an extremely convenient method of conducting business. With the advancements of the technology, people tend to seek for more efficient and easy ways of doing transactions. Many retailers can use this opportunity to increase their customer base by taking their business to an online platform. This research was carried out with the expectation of identifying how e commerce can be utilized as a means of expanding the customer base of e-tailers. The data for this study was obtained through published journal articles, books, and other online sources. The gathered data were analyzed to find out the factors that need the most attention when having an online presence. Four main categories of important factors for e commerce based market development were identified. These four components consist of technical and financial capabilities, product and marketing techniques, packaging, logistics and shipping, and legal frameworks. Each of these components comprises of several other sub factors which need to consider under the given categories. These factors are considered to be useful for potential online retailers to carefully plan out their online business. The identified factors consist of areas that an e retailer needs to consider when starting to use e commerce to expand his business across a wide geographical area.

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