A study on Data Mining as a Tool in Making Customer Relationship Management (CRM) for Mobile Telecommunication Company

Computer Engineering

In this paper we are presenting Data Mining as a Tool in Making Customer Relationship Management (CRM) for Mobile Telecommunication Company: A Case study in Reliance Jio Telecom Company via J&K (India). CRM helps you connect with leads and customers, get information about your business, build a salable process, and grow your business faster. Data mining technology provides CRM with good technical support for analyzing large amounts of complex customer data and finding value for customers. Data mining can extract potentially valuable knowledge, models, and rules from the mass of data. It is an effective tool to exploit potential associations and patterns. The main focus of this research is on the mobile telecommunications industry, and the reality of implementing DM applications in marketing and CRM in relation to customer identification (specifying target segment), customer attraction (attracting customers with marketing campaigns), customer retention. Have to study. (Keep customers who intend to attract and keep profitable customers) and customer development (to increase the value and profitability of customers). The actual marketing applications being created using DM can be focused on such as more customer segmentation, cross / up-selling, brainstorming treatment, direct marketing and so on, focusing on technical details.

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