“PORTRAYAL OF WOMEN IN ADVERTISEMENTS: A COMPARATIVE STUDY OF PRINT, ELECTRONIC AND NEW MEDIA”

Arteeshyamal Shyam Khambekar; Siddhartha Satwa Godam; Mahesh Digamber Joshi

“PORTRAYAL OF WOMEN IN ADVERTISEMENTS: A COMPARATIVE STUDY OF PRINT, ELECTRONIC AND NEW MEDIA”

January 2020

Vol-6, Issue-1

Paper ID: 11207

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Social Sciences

Keywords

Media Gender Bias Women Print Electronic and New media Women Journalist Advertisements Discrimination Maharashtra India.

Abstract

Gender plays an important role in Advertisements. It describes not only the socially constructed disparity between men and women, but also the stereotypes of masculinity and femininity. In the beginning, advertisements were once shown to sell a product, however, later, advertisements begin to objectify women and use women as a way to sell products. The roles of women have greatly domesticated, objectified, and in some instances, insulted or degraded in advertisements. Women are usually portrayed as young, slim and beautiful. Her appearance is often seen in proactive images associated with sex objects in order to sell products. Women are shown in roles such as cooks, maids, babysitters, housewives, mother, teachers, salesgirl etc. Her role is limited to earn profit for the manufactures. The current paper "Portrayal of Women in Advertisements: A Comparative Study of Print, Electronic and New Media" will explore the current situation of role played and portrayed by women in media in Maharashtra state of India.

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	Arteeshyamal Shyam Khambekar	Dr. Babasaheb Ambedkar Marathwada University, Aurangabad, Maharashtra, India
2	Siddhartha Satwa Godam	Dr. Babasaheb Ambedkar Marathwada University, Aurangabad, Maharashtra, India
3	Mahesh Digamber Joshi	Dr. Babasaheb Ambedkar Marathwada University, Aurangabad, Maharashtra, India

How to Cite

Use the following formats to cite this article in your research.

APA Style

Khambekar, Arteeshyamal Shyam, Godam, Siddhartha Satwa, & Joshi, Mahesh Digamber (2020). “PORTRAYAL OF WOMEN IN ADVERTISEMENTS: A COMPARATIVE STUDY OF PRINT, ELECTRONIC AND NEW MEDIA”. International Journal of Advance Research and Innovative Ideas In Education, 6(1), 18-24.

MLA Style

Khambekar, Arteeshyamal Shyam, et al. "“PORTRAYAL OF WOMEN IN ADVERTISEMENTS: A COMPARATIVE STUDY OF PRINT, ELECTRONIC AND NEW MEDIA”." International Journal of Advance Research and Innovative Ideas In Education, vol. 6, no. 1, 2020, pp. 18-24.

IEEE Style

Arteeshyamal Shyam Khambekar, Siddhartha Satwa Godam, and Mahesh Digamber Joshi, "“PORTRAYAL OF WOMEN IN ADVERTISEMENTS: A COMPARATIVE STUDY OF PRINT, ELECTRONIC AND NEW MEDIA”," International Journal of Advance Research and Innovative Ideas In Education, vol. 6, no. 1, pp. 18-24, 2020.

Vancouver Style

Khambekar Arteeshyamal Shyam, Godam Siddhartha Satwa, Joshi Mahesh Digamber. “PORTRAYAL OF WOMEN IN ADVERTISEMENTS: A COMPARATIVE STUDY OF PRINT, ELECTRONIC AND NEW MEDIA”. International Journal of Advance Research and Innovative Ideas In Education. 2020;6(1):18-24.

Harvard Style

Khambekar, Arteeshyamal Shyam, Godam, Siddhartha Satwa, & Joshi, Mahesh Digamber (2020) '“PORTRAYAL OF WOMEN IN ADVERTISEMENTS: A COMPARATIVE STUDY OF PRINT, ELECTRONIC AND NEW MEDIA”', International Journal of Advance Research and Innovative Ideas In Education, 6(1), pp. 18-24.

Chicago Style

Khambekar, Arteeshyamal Shyam, Siddhartha Satwa Godam, and Mahesh Digamber Joshi. "“PORTRAYAL OF WOMEN IN ADVERTISEMENTS: A COMPARATIVE STUDY OF PRINT, ELECTRONIC AND NEW MEDIA”." International Journal of Advance Research and Innovative Ideas In Education 6, no. 1 (2020): 18-24.

Turabian Style

Khambekar, Arteeshyamal Shyam, Siddhartha Satwa Godam, and Mahesh Digamber Joshi. "“PORTRAYAL OF WOMEN IN ADVERTISEMENTS: A COMPARATIVE STUDY OF PRINT, ELECTRONIC AND NEW MEDIA”." International Journal of Advance Research and Innovative Ideas In Education 6, no. 1 (2020): 18-24.