Consumer Behaviour of CBA Students of Polytechnic University of the Philippines in the Online Environment

Consumer Behaviour

The goal of this quantitative research is to analyze and describe the behaviour of the students inside the campus in the online environment. The researches gathered data through questionnaires with the use of stratified sampling technique. In a more precise manner, the analysis is based on the answer of 337 respondents given by College of Business Administration students of the Polytechnic University of the Philippines Sta. Mesa campus. The essence of this paper consists in identifying the behaviour in online environment of the respondents by using the five factors (i) the initiation of the purchase (ii) data collection (iii) data analysis (iv)purchasing (v) purchasing behaviour. The results at the end of the research showed that CBA students of Polytechnic University of the Philippines Sta. Mesa get attracted by pop-up ad, different types of product advertisements, at an average rate. The results also showed that the rate of the students buying products that they don’t need is also at an average rate. In regards that if the students consider the quality of the online marketing environment before purchasing the results showed that they do consider this factor at an above average rate. The student were also asked that if they always buy products after considering all the alternatives, and the results showed that they often buy after considering all the alternatives which is also an above average rate. The research findings states that the 2 null hypotheses has been rejected.

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