Use of Social Media in Marketing of Library Information Services in Polytechnic University of the Philippines
Abstract & Details
Research Area
Business Administration
Keywords
Social Media
Marketing
Library
Information Services
Services
Abstract
This research paper focused on investigating the present status, problems encountered by students in utilizing social media libraries, their opinions for improvement, the purpose, and the importance of using social media in marketing of library resources and services in Polytechnic University of the Philippines. Three hundred thirty-seven (337) selected students from the College of Business Administration participated to be the respondents of this study. The findings of this paper showed that using social media to market the library resources and services is effective, thus should be used to reach the wider audience and library users. The selected respondents can be reached electronically through social media platforms that they mostly use such as: Facebook, Google+, and Youtube. With all of this, the selected students from the College of Business Administration of the Polytechnic University of the Philippines have a significant relationship from their overall satisfaction to the library resources and services.
License
This work is licensed under a Creative
Commons
Attribution-ShareAlike 4.0 International License.
Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | Altarejos, Jean Vanessa S. | Polytechnic University of the Philippines |
| 2 | Pareja, Francis Anthony M. | Polytechnic University of the Philippines |
| 3 | Reyes, Jerelaine Lira D. | Polytechnic University of the Philippines |
How to Cite
Use the following formats to cite this article in your research.
APA Style
S., Altarejos, Jean Vanessa, M., Pareja, Francis Anthony, & D., Reyes, Jerelaine Lira (2019). Use of Social Media in Marketing of Library Information Services in Polytechnic University of the Philippines. International Journal of Advance Research and Innovative Ideas In Education, 5(6), 534-545.
MLA Style
S., Altarejos, Jean Vanessa, et al. "Use of Social Media in Marketing of Library Information Services in Polytechnic University of the Philippines." International Journal of Advance Research and Innovative Ideas In Education, vol. 5, no. 6, 2019, pp. 534-545.
IEEE Style
Altarejos, Jean Vanessa S., Pareja, Francis Anthony M., and Reyes, Jerelaine Lira D., "Use of Social Media in Marketing of Library Information Services in Polytechnic University of the Philippines," International Journal of Advance Research and Innovative Ideas In Education, vol. 5, no. 6, pp. 534-545, 2019.
Vancouver Style
S. Altarejos, Jean Vanessa, M. Pareja, Francis Anthony, D. Reyes, Jerelaine Lira. Use of Social Media in Marketing of Library Information Services in Polytechnic University of the Philippines. International Journal of Advance Research and Innovative Ideas In Education. 2019;5(6):534-545.
Harvard Style
S., Altarejos, Jean Vanessa, M., Pareja, Francis Anthony, & D., Reyes, Jerelaine Lira (2019) 'Use of Social Media in Marketing of Library Information Services in Polytechnic University of the Philippines', International Journal of Advance Research and Innovative Ideas In Education, 5(6), pp. 534-545.
Chicago Style
S., Altarejos, Jean Vanessa, Pareja, Francis Anthony M., and Reyes, Jerelaine Lira D.. "Use of Social Media in Marketing of Library Information Services in Polytechnic University of the Philippines." International Journal of Advance Research and Innovative Ideas In Education 5, no. 6 (2019): 534-545.
Turabian Style
S., Altarejos, Jean Vanessa, Pareja, Francis Anthony M., and Reyes, Jerelaine Lira D.. "Use of Social Media in Marketing of Library Information Services in Polytechnic University of the Philippines." International Journal of Advance Research and Innovative Ideas In Education 5, no. 6 (2019): 534-545.
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