EFFECTS OF PRICE AND BRAND NAME IN PERCEPTIONS OF QUALITY, VALUE AND WILLINGNESS TO BUY ON CONSUMERS’ PRODUCT EVALUATIONS

Michelle Neponcio; Mary Ann Giente; Angela Claire Aligato

EFFECTS OF PRICE AND BRAND NAME IN PERCEPTIONS OF QUALITY, VALUE AND WILLINGNESS TO BUY ON CONSUMERS’ PRODUCT EVALUATIONS

November 2019

Vol-5, Issue-6

Paper ID: 11013

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Business Management

Keywords

Price Brand Perceptions of Quality Perception of Value Willingness to Buy Product Evaluations McDonalds Consumers Buying Decision

Abstract

The principal objective of this study was to find out how the prices and brand name affect the product evaluation of the consumers. Purposive sampling was done and the questionnaires were distributed to 337 respondents at PUP Sta. Mesa Campus to find the relationship between the variables, interpreted using the Pearson correlation method and were analyzed using SPSS. The study revealed a relative effect of price and brand name to the respondents perceive quality and value as well as their willingness to buy. Also, the findings showed a positive relationship between perceived quality, perceived value and willingness to buy as well as its relationship to their income or allowance monthly and to the frequency of purchase. In conclusion, the study showed that the price and brand name have a relative effect on the perception of quality and value as well as to the willingness to buy.

License

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Author Information

#	Name	Institute / Affiliation
1	Michelle Neponcio	Polytechnic University of the Philippines
2	Mary Ann Giente	Polytechnic University of the Philippines
3	Angela Claire Aligato	Polytechnic University of the Philippines

How to Cite

Use the following formats to cite this article in your research.

APA Style

Neponcio, Michelle, Giente, Mary Ann, & Aligato, Angela Claire (2019). EFFECTS OF PRICE AND BRAND NAME IN PERCEPTIONS OF QUALITY, VALUE AND WILLINGNESS TO BUY ON CONSUMERS’ PRODUCT EVALUATIONS. International Journal of Advance Research and Innovative Ideas In Education, 5(6), 457-464.

MLA Style

Neponcio, Michelle, et al. "EFFECTS OF PRICE AND BRAND NAME IN PERCEPTIONS OF QUALITY, VALUE AND WILLINGNESS TO BUY ON CONSUMERS’ PRODUCT EVALUATIONS." International Journal of Advance Research and Innovative Ideas In Education, vol. 5, no. 6, 2019, pp. 457-464.

IEEE Style

Michelle Neponcio, Mary Ann Giente, and Angela Claire Aligato, "EFFECTS OF PRICE AND BRAND NAME IN PERCEPTIONS OF QUALITY, VALUE AND WILLINGNESS TO BUY ON CONSUMERS’ PRODUCT EVALUATIONS," International Journal of Advance Research and Innovative Ideas In Education, vol. 5, no. 6, pp. 457-464, 2019.

Vancouver Style

Neponcio Michelle, Giente Mary Ann, Aligato Angela Claire. EFFECTS OF PRICE AND BRAND NAME IN PERCEPTIONS OF QUALITY, VALUE AND WILLINGNESS TO BUY ON CONSUMERS’ PRODUCT EVALUATIONS. International Journal of Advance Research and Innovative Ideas In Education. 2019;5(6):457-464.

Harvard Style

Neponcio, Michelle, Giente, Mary Ann, & Aligato, Angela Claire (2019) 'EFFECTS OF PRICE AND BRAND NAME IN PERCEPTIONS OF QUALITY, VALUE AND WILLINGNESS TO BUY ON CONSUMERS’ PRODUCT EVALUATIONS', International Journal of Advance Research and Innovative Ideas In Education, 5(6), pp. 457-464.

Chicago Style

Neponcio, Michelle, Mary Ann Giente, and Angela Claire Aligato. "EFFECTS OF PRICE AND BRAND NAME IN PERCEPTIONS OF QUALITY, VALUE AND WILLINGNESS TO BUY ON CONSUMERS’ PRODUCT EVALUATIONS." International Journal of Advance Research and Innovative Ideas In Education 5, no. 6 (2019): 457-464.

Turabian Style

Neponcio, Michelle, Mary Ann Giente, and Angela Claire Aligato. "EFFECTS OF PRICE AND BRAND NAME IN PERCEPTIONS OF QUALITY, VALUE AND WILLINGNESS TO BUY ON CONSUMERS’ PRODUCT EVALUATIONS." International Journal of Advance Research and Innovative Ideas In Education 5, no. 6 (2019): 457-464.