A Study on an Assortment of Consumer Behavior Models in Manifold Perspectives

Management

There are various theories and models are being prepared on consumer decision taking or making process and interestingly it is being considered as the consumers’/buyers’ purchase decision making process of different products or services. This whole process involved various steps and by using that buyers actually making decision to purchase a product or services. But it has been observed that the same process or steps are not being followed by each and every customer. There are various intrinsic and extrinsic factors which actually influence the purchase decision making process. Depending on these factors customers are passing through the stages of purchase decision making process. Different authors have taken their stance in model design and they have prepared several models on buying behavior as well. The study is basically focuses on the various consumer behavior models and its effect on various consumer characteristics and attributes. This is basically an academic paper. Descriptive studies of several models are being done. There are several constructs and attributes are being used in those models and on the basis of that a proper theoretical framework is being given which suggests various links amongst all those constructs. Results that we got are indicating that various attributes of consumer behavior is involved in their buying process. It includes decision making process, different forms of buying behavior, how consumers are responding to any particular activity that is being initiated by the marketers etc.

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