A STUDY ON EMPLOYEE MOTIVATION AND ITS IMPACT ON EMPLOYEE PERFORMANCE WITH REFERENCE TO CELEBRITY FASHIONS LIMITED

HUMAN RESOURCE

Employee motivation is considered as a force that drives the employees toward attaining specific goals and objectives of the organization. Now days, it is one of the sizzling issue in organizations since every wants to make best use of their human resources. Main purpose of this study is to inquire what kind of factors influence employees motivation. And finding up to which extent motivation affects the employee performance. Data is collected from 153 employees of Celebrity’s Fashion by using questionnaire method completion analysis is applied to find the effect of employee motivation on employee’s performance involving four variables employee motivation, employee performance, intrinsic rewards and employee perceived training effectiveness. The results of this study show that significant and positive relationship exists between employee motivation and employee performance. It is also concluded that intrinsic rewards has a significant positive relationship with employee performance and employee motivation. This study concludes that employee perceived training effectiveness has a negative relationship with motivation. It is also proved responses, they were provided with the training courses but this training was not implemented by them in their routine teaching as they considered it to be ineffective. They were not satisfied with the training provided to them and this affected their motivation.

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