Accurate Engagement Model for Facebook User Profile

Computer Engineering

A social network is a social structure of people, related (directly or indirectly) to each other through a common relation or interest. They can share and upload files such as images, videos, and audios to their profiles. Its sites are web based services that allow individuals to create a public profile, create a list of users with whom to share connections and to view and cross the connections within the system. Vast amount of user generated content is created on social networking sites every day i.e. Facebook, Twitter, Google+. From that here Facebook is kept as main social media source. Facebook uses algorithm called engagement rate algorithm which is used to rank their news feed. Here data are fetch using this algorithm from the Facebook. Here in this research work we are going to implement new algorithm named user ranking algorithm in which ranking of friends will be done based on post on which they do likes, comments and shares. This will be done for each logged in user and further these ranks will be used by company’s client for marketing analysis.

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