Affect On Electronic Informal Exchange In Online Networking On Shopper Buy Intension

Social nertworking, social media

Social media adopt a strategy called as EWOM which is very helpful to create a awareness of any product among the different people. This electronic word of mouth help consumers as well as producers it help both of them. Electronic word of mouth sometime gives positive information but it can also give wrong information .This is in the hand of costumer who buy a product it depends on he/she what they give in feedback. But according to me it’s their responsibility that they should give correct information about the product because other costumers are depend on their feedback if their feedback is wrong so no one could believe on electronic word of mouth. some time it is also shown that many costumers after buying a product never want to give any feedback either it is negative or positive they do not write anything so many of the product could lose their promotion so it also a responsibility of people, costumers, and consumers that they should filled feedback and give response .It is important to know for a company, brand, organization that what others think about their product. Now we have so many online sites which provide EWOM that will help us in absorbing a product , company , or a brand .Some EWOM platforms are very well known like: YouTube , twitter, LinkedIn, integral etc. but some other examples are there that are not known by many peoples.

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