The Current Development of Ecotourism in Ziro Valley and its significance in Arunachal Pradesh, India

Ecotourism

Ecotourism has been identified as an important niche for its capability to empower rural communities ensuring development with sustainable utilization of natural resources and it has become increasingly important for the economy of developing countries like India. In the recent years India Himalayan Region (IHR) is the most visited destination because of its unique characteristics, rich natural resources and home for various indigenous communities. The State of Arunachal Pradesh nestle in the lap mighty Himalaya is bestowed with diverse range of natural attractions, beautiful mountains with dense forest, an abode for myriad of flora and fauna, unique culture and traditions contributed by 26 indigenous major tribes and more than 110 sub-tribes and historical sites known for religious value has huge tourism potential. State is in the early stage of ecotourism development and it needs to be promoted by well coordinated marketing strategy so that it can occupy a brand images in the ecotourism market. The present study involved desk and field research to investigate differences in the level of tourists satisfaction, level of importance, ecotourism products perspectives, potential for further ecotourism and others form of tourism development in the Arunachal Pradesh in general and Ziro Valley in particular. The paper is an attempt to examine the current ecotourism status, perspective and potential of ecotourism development, tourist’s perception and for the further improvement of ecotourism in Ziro valley of Lower Subansiri district of Arunachal Pradesh.

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