Electronic word of mouth (e-WOM) in Eco-tourism
Abstract & Details
Research Area
social science (Marketing)
Keywords
Electronic word of mouth
e-WOM
Sustainability
eco-tourism.
Abstract
The purpose of the current study is to understand how tourists use the internet to look up eco-tourism related information. The authenticity of the destination is evaluated by tourists using both online and offline media. With the help of the word cloud created by R Studio, eco-tourism as a component of sustainability was discovered to be the most important area of research in the tourism industry. The study primarily focuses on how e-WOM influences the choice of destinations of eco-tourism. The study's conclusions recommend that travelers do their research before choosing a destination. The tourist's choice to purchase or not to purchase the destination is influenced by various reviews and ratings, such as positive, moderate, and negative ones. A potential tourist is more influenced by an open review of a previous visitor. The research also offers helpful tips for the website designers on how to offer a traveler interaction and reliable content to affect visitors' behavior.
License
This work is licensed under a Creative
Commons
Attribution-ShareAlike 4.0 International License.
Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | Dr. Jitender Kumar | Institute of Management Studies and Research |
| 2 | Jyoti | Institute of Management Studies and Research |
| 3 | Ankush Wadhwa | Institute of Management Studies and Research |
How to Cite
Use the following formats to cite this article in your research.
APA Style
Kumar, Dr. Jitender, Jyoti, & Wadhwa, Ankush (2022). Electronic word of mouth (e-WOM) in Eco-tourism. International Journal of Advance Research and Innovative Ideas In Education, 8(6), 1546-1551.
MLA Style
Kumar, Dr. Jitender, et al. "Electronic word of mouth (e-WOM) in Eco-tourism." International Journal of Advance Research and Innovative Ideas In Education, vol. 8, no. 6, 2022, pp. 1546-1551.
IEEE Style
Dr. Jitender Kumar, Jyoti, and Ankush Wadhwa, "Electronic word of mouth (e-WOM) in Eco-tourism," International Journal of Advance Research and Innovative Ideas In Education, vol. 8, no. 6, pp. 1546-1551, 2022.
Vancouver Style
Kumar Dr. Jitender, Jyoti, Wadhwa Ankush. Electronic word of mouth (e-WOM) in Eco-tourism. International Journal of Advance Research and Innovative Ideas In Education. 2022;8(6):1546-1551.
Harvard Style
Kumar, Dr. Jitender, Jyoti, & Wadhwa, Ankush (2022) 'Electronic word of mouth (e-WOM) in Eco-tourism', International Journal of Advance Research and Innovative Ideas In Education, 8(6), pp. 1546-1551.
Chicago Style
Kumar, Dr. Jitender, Jyoti, and Ankush Wadhwa. "Electronic word of mouth (e-WOM) in Eco-tourism." International Journal of Advance Research and Innovative Ideas In Education 8, no. 6 (2022): 1546-1551.
Turabian Style
Kumar, Dr. Jitender, Jyoti, and Ankush Wadhwa. "Electronic word of mouth (e-WOM) in Eco-tourism." International Journal of Advance Research and Innovative Ideas In Education 8, no. 6 (2022): 1546-1551.
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