HOSPITALITY STUDENTS’ PERCEPTION ON THE CHOICE OF HOTELS AS WORKPLACES: EMPLOYER ATTRACTIVENESS DIMENSIONS

Tourism Managements

This study aims to determine the perceptions of students regarding the attributes of hotel attractiveness as a place to work based on their gender and study program. As well as to find factors that become employee attractiveness for job seekers in the hospitality sector. Data analysis was conducted using mean score and Principal Component Analysis (PCA). There were 158 respondents who were 8th semester students majoring in hospitality. The attractiveness of hotels in the hospitality industry for hospitality students in finding a job is quality management, a fun and encouraging work environment, good relationships with coworkers, work that increases and develops self-confidence, supportive coworkers, honest and fair hotels, work that enhances career experience, job security, and work-life balance initiatives. There are no differences in the perceptions of hospitality students on the choice of hotel as a place to work based on gender and major / study program. Employer attractiveness attributes consist of corporate social responsibility, work experience, work environment, psychological rewards, emotional connection, company advantages, employee rewards, and relationships

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