ANALYSIS OF NEW PRODUCT DEVELOPMENT PROCESS IN A CLUTCH MANUFACTURING COMPANY

MECHANICAL ENGINEERING

New product development (NPD) is a very important process of bringing a new product or service to market which involves many steps. NPD involves cooperating with organizations within and outside the primary manufacturing company, consequently, the interaction between NPD activities is a crucial success factor. The aim of this paper is to explore the relationship between NPD and SCM in the specific context of the mechanical industry. Based on analysis of the extant literature on NPD and SCM, an NPD framework was first framed; then, a case study-based research was carried out, with the purpose of investigating whether the company adopt the NPD framework proposed, or at identifying different phases to be included in the framework, as well as phases to be eliminated. Findings from this study provide managers with a preliminary picture of the NPD framework that the companies adopt, as well as with some useful guidelines for companies wishing to perform better in terms of NPD.

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