A study on consumer awareness towards eco friendly product

Computer Applications

Eco-friendly products have gained importance due to rising environmental issues and the need for sustainable consumption. Consumers are becoming more aware of how their purchasing decisions affect the environment. This study focuses on analysing consumer awareness, perception, and buying behaviour towards eco-friendly products. It examines key factors influencing consumer preference such as environmental concern, product quality, price, and availability. The research is based on a quantitative approach using primary and secondary data. Primary data were collected from 100 respondents through a structured questionnaire. Secondary data were gathered from journals, books, and online sources. Various statistical tools like percentage analysis, Likert scale, and ranking methods were used for analysis. The findings indicate that consumers generally have a positive attitude towards eco-friendly products. Many respondents are willing to support environmentally responsible brands. However, high cost and limited availability remain major barriers. The study concludes that improving awareness and accessibility can increase the adoption of eco-friendly products. It also highlights the role of marketers and policymakers in promoting sustainable consumption. Overall, eco-friendly products contribute to environmental protection and responsible consumer behaviour.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.