A Conceptual Framework for Evaluating Credibility and Authenticity of Finfluencers

Dr. Pooja Gulati; Ms. Kirti Wadhwa

A Conceptual Framework for Evaluating Credibility and Authenticity of Finfluencers

November 2025

Vol-11, Issue-6

Paper ID: 27718

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Commerce

Keywords

Finfluencers credibility authenticity financial influencers online trust digital finance social media communication conceptual framework.

Abstract

The emergence of financial influencers, popularly known as finfluencers, has transformed the landscape of financial communication. Their growing impact on retail investors, especially young audiences, underscores the importance of evaluating their credibility and authenticity. Despite the increasing relevance of finfluencers, academic literature provides limited clarity on how followers perceive their trustworthiness. This conceptual paper synthesizes existing studies on influencer credibility, online trust, and financial communication to propose a comprehensive framework for assessing the credibility and authenticity of finfluencers. The framework identifies key determinants such as perceived expertise, transparency, communication style, ethical behaviour, content accuracy, and social proof. The proposed model offers theoretical insights for researchers, practitioners, and policymakers to better understand and regulate the finfluencer ecosystem.

License

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Author Information

#	Name	Institute / Affiliation
1	Dr. Pooja Gulati	Gita Vidya Mandir Girls College, Sonipat
2	Ms. Kirti Wadhwa	Geeta Institute of Law, Panipat

How to Cite

Use the following formats to cite this article in your research.

APA Style

Gulati, Dr. Pooja & Wadhwa, Ms. Kirti (2025). A Conceptual Framework for Evaluating Credibility and Authenticity of Finfluencers. International Journal of Advance Research and Innovative Ideas In Education, 11(6), 669-672.

MLA Style

Gulati, Dr. Pooja, and Ms. Kirti Wadhwa. "A Conceptual Framework for Evaluating Credibility and Authenticity of Finfluencers." International Journal of Advance Research and Innovative Ideas In Education, vol. 11, no. 6, 2025, pp. 669-672.

IEEE Style

Dr. Pooja Gulati and Ms. Kirti Wadhwa, "A Conceptual Framework for Evaluating Credibility and Authenticity of Finfluencers," International Journal of Advance Research and Innovative Ideas In Education, vol. 11, no. 6, pp. 669-672, 2025.

Vancouver Style

Gulati Dr. Pooja, Wadhwa Ms. Kirti. A Conceptual Framework for Evaluating Credibility and Authenticity of Finfluencers. International Journal of Advance Research and Innovative Ideas In Education. 2025;11(6):669-672.

Harvard Style

Gulati, Dr. Pooja & Wadhwa, Ms. Kirti (2025) 'A Conceptual Framework for Evaluating Credibility and Authenticity of Finfluencers', International Journal of Advance Research and Innovative Ideas In Education, 11(6), pp. 669-672.

Chicago Style

Gulati, Dr. Pooja and Ms. Kirti Wadhwa. "A Conceptual Framework for Evaluating Credibility and Authenticity of Finfluencers." International Journal of Advance Research and Innovative Ideas In Education 11, no. 6 (2025): 669-672.

Turabian Style

Gulati, Dr. Pooja and Ms. Kirti Wadhwa. "A Conceptual Framework for Evaluating Credibility and Authenticity of Finfluencers." International Journal of Advance Research and Innovative Ideas In Education 11, no. 6 (2025): 669-672.